Did you know that search accounts for around 64% of all organic traffic? Only around 10% of the total comes through social media. Therefore, you must grasp search engines in order to establish an effective digital marketing plan. This SEO tips for beginners article will explain how to improve your website for increased traffic and introduce you to the basics of search engine optimization.
What is Search Engine Optimization (SEO)?
To comprehend what SEO entails, you must first comprehend how search engines like Google, Bing, and others operate. For example, what factors do they use when determining their search rankings? Imaginatively, there are a plethora of websites that explore comparable subjects.
If not otherwise specified, a search engine such as Google indexes web pages – Consider it a digital version of one of those old yellow phone books.
Search engine bots examine your website after developing it to analyze the content it contains and index it appropriately to show in related search results. Search engine bots can now comprehend contextualized information (text, structure, and non-text material) on your website and index it based on a variety of characteristics, including relevancy and authority.
This is when optimization for search engines comes into play. The process of optimizing your website for search engines is known as SEO. It’s all about optimizing websites so that search engines recognize their worth and rank them correctly.
What is the significance of SEO?
The preceding section has already given us a sense of SEO’s importance. Next, consider your search patterns to have a better understanding.
Let’s imagine you go to Google to look for information on a specific subject, such as “best tools for email marketing.” You may enter it exactly like that, or you can type in ’email marketing tools.’ You’ll get a list of results right now.
Which one are you going to choose?
Have you ever gone to the second or third page of results? Probably not, and if so, not very frequently.
This example exemplifies the significance of SEO. Your total search ranking is aided by optimizing your pages for search engines.
Your objective is to appear on the first page (or perhaps within the first few results) of the search that your consumers are conducting so that you may notice a boost in traffic to your website.
How to optimize a website for search engines?
Let’s look at 10 crucial SEO for beginners ideas you can implement right now to boost your website.
- Conduct keyword research and utilize relevant phrases
In SEO, keywords are quite crucial. A keyword is a phrase that describes the primary topic of your post and allows readers to locate it when they conduct an online search for a related subject.
A keyword is a term used to describe what people would put into a search engine while looking for anything. This is why you should make sure your term matches your target audience’s search intent. For example, it might be a simple keyword like ‘digital marketing’ or a long-tail period like ‘how to develop a successful digital advertising campaign.’
Keywords with fewer letters have a greater search volume. As a result, ranking for them may be more challenging. Long-tail keywords have a smaller search volume, but they are more specialized in contrast. The benefit is that you can target a specific audience interested in it. Therefore, it’s better to use a combination of long-tail and short-tail keywords.
- Sprinkle keywords liberally across your page
There are different relevant keywords on each page or blog article. For example, the keyword for this post is ‘SEO for Beginners.’ That’s most likely the search term that brought you here!
Your chosen keywords should ideally be in the following:
The post’s title is
The web address is
The post’s first and last paragraphs
Throughout the post, naturally in the wording
Image tags that were utilized
- Use SEO in your permalinks
Permalinks reveal a lot about your website’s general structure; they shouldn’t be too long and should properly indicate what the page is about to benefit both the reader and the bot crawling your website.
As previously said, search engine bots crawl all of the pages on your site to comprehend your site’s topic completely and adequately index it. In your URL, choose terms that are easy to understand. For example, if you own an online bookstore, use permalinks to arrange your pages so that consumers know what they’re getting and help contextualize the material. It aids SEO by making the hierarchy visible to search engines.
- Make use of existing material by linking to it
Link to another post you’ve written if the one you’re writing now is linked to the one you’ve already published. Linking your content to other articles and pages on your website is a fantastic idea. This will improve the user experience by assisting readers in finding similar information, navigating to other pages on your site, and helping bots in indexing and contextualizing your websites.
- Create content that is of excellent quality. There will be no keyword stuffing!
Of course, you should provide material that will keep readers interested. Make sure you cover everything you know about your topic and don’t leave anything out. You must provide your audience with an overview of the desired topic as well as responses that are tailored to their specific requirements.
More words may not always imply superb quality, but they might suggest that the issue has been well explored. According to backlinko.com, there is a relationship between the number of words in an article and its ranking and the piece’s depth.
- Improve the quality of your photographs
Images are pretty significant in terms of readability. They are, nonetheless, vital for SEO since they aid in the crawling of your website. A picture cannot be crawled or indexed; however, the Image ALT-text or description may be crawled and indexed.
Using your keyword as the Image ALT-Text ensures that Google will index it for that precise term.
- Page loading time
Your page speed is critical for website ranking, and Google has been using it as a ranking factor since 2018. This is because people spend only a few seconds on your homepage before deciding whether or not to investigate it further.
- Don’t forget to provide a mobile version of your site!
Because people are increasingly using their mobile phones to access the internet, optimizing your website for smart devices is a must. If you don’t, you’ll have a high bounce rate since, let’s face it, no one wants to stay on a website that isn’t mobile-friendly. In addition, incorrect formatting can cause annoyances such as broken buttons or the need to scroll to the side to see the complete page.
People are more likely to stay on your website and investigate it if they have a good user experience, which suggests that your page is relevant for the keyword you choose. Mobile layout is so critical that Google has declared that mobile-first indexing of web pages will begin shortly.
- Search engine optimization that is technical
In section 3, we discussed how to build a robust website structure, which is already a component of technical SEO.
However, technical SEO encompasses more than simply permalinks and keyword selection. It’s all about making your website mobile-friendly. This extraordinarily sophisticated and technical issue goes beyond the scope of an SEO for beginners article. Nonetheless, it is necessary to mention it here.
- Keep your sites and information up to date
You’ll want to run an SEO audit on a frequent basis to keep your material up to date. Significantly since information and trends change quickly, you don’t want to be punished for having outdated information in your search results.
SEO is a never-ending process, but you’ll graduate from an SEO tips for beginners guide to a more advanced position with practice and patience. One of the most effective techniques to increase your search engine ranking is to create relevant pieces on your blog on a regular basis (new material). Then, once you’ve created great content, advertise it to attract a larger audience.
You may establish a long-term communication flow with your consumers using an organic strategy. However, paid advertising helps you reach the correct audience with your content and drive more visitors to your website, which improves your SEO performance.